Services

Future-Ready Digital Services for Healthcare Teams.

From strategy to execution, Pine Lake Consulting provides end-to-end support across digital product development, marketing operations, Martech & Adtech, and flexible staffing.

Strategic Consulting for Digital Products & Solutions

Build smarter, more scalable digital experiences with healthcare expertise baked in.

Strategy

Product & Solution Planning

We help you define where digital solutions can have the most impact—then design the roadmap to get there.

  • Opportunity & capability assessments
  • Product strategy & positioning
  • Roadmapping & innovation planning
  • Stakeholder alignment & governance
Implementation

Digital Solution Delivery

We support the full lifecycle—from concept to launch—ensuring strategy, creative, tech, and operations move in sync.

  • Requirements & user journeys
  • Vendor & platform evaluation
  • Launch planning & readiness
  • Post-launch optimization plans

Marketing Operations

Modernize and scale your marketing engine with workflows built for regulated environments.

Process

Operational Design

We design marketing operations that keep work moving while staying compliant and aligned across teams.

  • Workflow design & RACI models
  • Process improvement & optimization
  • MLR & review process alignment
  • Ops maturity assessments
Execution

Operational Support

We help teams execute with consistency and quality—especially under tight timelines.

  • Campaign execution playbooks
  • Cross-functional coordination
  • Operational QA frameworks
  • Continuous improvement loops

Healthcare Martech & Adtech

Navigate Martech and Adtech decisions with a partner that understands healthcare’s unique constraints.

Platforms

Healthcare ESPs, DSPs & SSPs

We help select, configure, and optimize platforms built for healthcare marketing and advertising.

  • Platform evaluation & RFP support
  • Implementation & onboarding guidance
  • Integration with existing tech stack
  • Channel-specific best practices
Performance

Measurement, QA & Governance

We design measurement and QA frameworks that protect brands and maximize performance.

  • Measurement frameworks & KPIs
  • QA & compliance reviews
  • Data & reporting alignment
  • Governance & documentation

Flexible Staffing & Freelance Support

Scale your team with vetted, healthcare-experienced digital talent—without long hiring cycles.

Capabilities

Roles & Expertise

From concept to deployment, we can plug into your workflow wherever you need extra hands.

  • Digital design (email, ads, web)
  • Front-end & email development
  • Videography & motion
  • Project & account management
  • Data strategy & analytics support
  • Marketing execution & QA
  • MLR submissions & tracking
Engagement

How We Work With You

Flexible engagement models that match how your team actually operates.

  • Project-based engagements
  • Hourly and retainer models
  • Short- and long-term support
  • Rapid scale-up for high-priority initiatives
Discuss a Staffing Need

Engagement Models

Start small or go deep—our goal is to meet you where you are and grow with you over time.

Focused

Project-Based

Ideal for clearly scoped initiatives with defined timelines, such as new product launches or process redesigns.

Flexible

Hourly / Fractional

Plug in strategic or execution support for a set number of hours per month, with the flexibility to ramp up or down.

Embedded

Retainer & Ongoing

Build a longer-term partnership with embedded support that acts as an extension of your core team.

Ready to Shape Your Next Digital Initiative?

Share your priorities, timelines, and constraints—and we’ll outline a tailored approach across strategy, operations, and execution.

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