About

Built for the Future of Healthcare Digital.

Pine Lake Consulting combines strategic clarity, operational discipline, and flexible execution to help healthcare teams build what’s next.

Our Mission

We empower healthcare organizations with forward-thinking digital solutions and flexible, expert-led execution—bridging the gap between strategic vision and practical delivery.

Our Approach

We believe innovation should be actionable and execution should be strategic.

Hybrid Partnership

We blend high-end consulting expertise with practical, hands-on delivery. That means we stay engaged beyond PowerPoint—helping your team plan, build, launch, and optimize.

Healthcare-Native

Our work is shaped by years inside healthcare, med-comms, pharma, and health-tech environments. We understand regulatory constraints, MLR, data sensitivities, and cross-functional realities.

Built to Scale

Whether you’re a global brand team or a growing startup, we tailor our engagement model to match your pace, structure, and resource needs.

End-to-End Alignment

We align strategy, operations, and talent—so your Martech stack, media plan, and workflows all move together instead of in silos.

Experience That Fits Your Reality

We’ve operated inside the same environments we now support—from brand teams and agencies to med-comms and health-tech startups.

Brand & Franchise

Experience supporting US and global pharma teams across launches, indication expansions, and lifecycle management.

Agency & Med-Comms

Years spent delivering work for multiple brands at once—across digital, creative, and medical communications.

Health-Tech & Startups

Hands-on experience in fast-moving environments where speed, experimentation, and pragmatic execution matter.

Leadership

Pine Lake Consulting is led by practitioners who have operated inside the organizations we now support—from brand teams to agencies to health-tech.

Ian Murphy

Founder & CEO

With over 15 years in healthcare, Ian specializes in digital product development, marketing operations, and multi-channel strategy. His experience spans enterprise healthcare organizations, agencies, and fast-moving startups.

He brings a blend of strategic thinking, operational discipline, and hands-on execution—comfortable building roadmaps and managing delivery.

Angela Hych

COO

Angela brings experience in healthcare marketing and communications, spanning digital execution, design, development, and project management. She excels at bringing structure and momentum to complex initiatives.

Her strengths lie in digital execution, marketing operations, and cross-functional coordination—plugging into teams wherever support is needed most.

Values

Innovation

We focus on future-ready solutions that anticipate change rather than react to it.

Flexibility

We adapt to your structure, your timelines, and your reality—rather than forcing you into rigid models.

Expertise

Healthcare is our core domain. We stay current on channels, regulations, and tools that shape your work.

Partnership

We see ourselves as an extension of your team—transparent, collaborative, and accountable.

Let’s Build What’s Next, Together.

Ready to explore how Pine Lake Consulting can support your team? We’d love to learn more about your goals, challenges, and where digital can have the most impact.

Talk to Us