Healthcare Digital Consulting

Digital Solutions Built for What’s Next.

Pine Lake Consulting empowers healthcare organizations with forward-thinking digital strategy, modern marketing operations, and flexible staffing that scales with your needs.

Healthcare-focused Martech & Adtech experts Strategy + execution

What We Do

We blend strategic consulting, modern operations, and scalable digital execution to help healthcare teams move faster and operate smarter.

Strategic Consulting

Digital Products & Solutions

Build future-ready digital solutions backed by deep healthcare experience and channel expertise.

  • Digital product & solution development
  • Opportunity & capability assessments
  • Roadmapping & innovation planning
  • Platform evaluation & vendor recommendations
  • Digital transformation for healthcare teams
Marketing Operations

Scalable Digital Ops

Design and optimize workflows that keep campaigns moving and teams aligned.

  • Workflow design & process improvement
  • Campaign execution optimization
  • Operations maturity assessments
  • Cross-functional collaboration frameworks
  • Scalable execution systems
Martech & Adtech

Healthcare-Native Expertise

Navigate complex healthcare ESPs, DSPs, and SSPs with confidence.

  • Channel strategy across email & programmatic
  • EHR display, native, CTV & social
  • Vendor selection, onboarding & integration
  • Measurement, QA & compliance alignment
  • Performance frameworks for regulated environments
Flexible Staffing

Freelance & On-Demand Support

Plug in vetted digital talent when and where you need it.

  • Digital design & development (email, ads, web, video)
  • Project & account management
  • Data strategy & business development
  • Marketing execution & quality assurance
  • MLR submissions and support

Who We Help

We partner with teams across the healthcare ecosystem, from established brands to fast-moving innovators.

Pharma brand teams Healthcare agencies Medical communications companies Health-tech startups Enterprise healthcare systems

Where We’ve Operated

Experience across brand, agency, and health-tech environments means we understand how work really gets done—across functions, vendors, and channels.

Top 10 pharma brands (anonymized) US healthcare systems Med-comms & digital agencies Health-tech & SaaS startups

How We Work With You

Simple, flexible engagement models designed around your timelines, structure, and resourcing reality.

01

Align on Outcomes

We start by clarifying the problem, desired outcomes, and constraints—then define success metrics together.

02

Design the Approach

We shape a right-sized engagement model—project, hourly, or hybrid—with clear roles and working rhythms.

03

Execute & Iterate

We plug in alongside your team to build, launch, and optimize—adjusting scope as priorities evolve.

Why Pine Lake Consulting

We combine strategic consulting and hands-on execution in a single partner—purpose-built for healthcare.

We understand the regulatory, operational, and channel nuances that define healthcare marketing. Our team brings experience from agencies, pharma, med-comms, and health-tech, giving us the range to support both enterprise-scale programs and early-stage innovation.

Hybrid partnership

We’re equally comfortable in executive strategy sessions and day-to-day execution stand-ups.

Future-ready thinking

We design digital ecosystems that evolve as channels, regulations, and technologies shift.

Flexible engagement

Project-based, hourly, and long-term support options built around your operational reality.

Hands-on delivery

We don’t just hand over slides—we help launch, refine, and scale what we design together.

Meet Your Team

Pine Lake Consulting is led by healthcare-experienced digital practitioners who balance vision with execution.

Portrait of Ian Murphy

Ian Murphy

Founder & CEO

With over 15 years in healthcare, Ian specializes in digital product development, marketing operations, and multi-channel strategy across pharma, agencies, and health-tech startups.

Focus areas: digital solutions, Martech & Adtech, process design, scalable team structures.
Portrait of Angela Hych

Angela Hych

COO

Angela brings experience in healthcare marketing and communications, spanning digital execution, design, development, and project management. She excels at bringing structure and momentum to complex, multi-stakeholder initiatives.

Focus areas: digital execution, marketing operations, staffing support, and client delivery.

Let’s Talk About What’s Next.

Whether you’re launching a new digital initiative, modernizing your marketing operations, or scaling your team, we’d love to learn more and explore how we can help.

Schedule a Conversation
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